I lead growth, audience development, and analytics for audio initiatives at Condé Nast.
Previously, I worked in growth at SeatGeek focused on user acquisition across web and app products. I've owned everything from setting strategy to execution and analysis; along the way, I've built out the paid social, display, and programmatic marketing portfolio into $10M+ annualized revenue across acquisition and retargeting objectives.
I've also led marketing strategy and growth for the band Penn Masala, a South Asian fusion music group. We built out an engaged online audience of over 430k and executed on multiple marketing strategies that resulted in 11M+ views across channels, PR hits from WSJ, HuffPo, and CNN, and performances at an international awards show and Pitch Perfect 2.
Additional professional interests include backend development, data analytics, and frontend design. I'm interested in talking music, technology, product breakdowns, and competitive crossword playing.